Groupon may be struggling to get its IPO out the door, but that is not stopping it from introducing new products. Up until now, Groupon has built a billion-dollar business by getting local merchants to offer great one-time deals to consumers. Those daily deals are all about attracting new customers. Now the company is about to roll out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants will be able to start signing up tomorrow and consumers will start seeing the rewards in October. With a Groupon Reward, a business that offers a regular Groupon deal will be able to follow up with another reward that gets unlocked after the customer spends a certain amount of money. For instance, after a customer spends $50 or $100 at a store over time, she might get a Groupon Reward of $20 worth of goods for $4. It's all tied to the credit cards people use every day so there is no need to change behavior. There are no check-ins required or NFC-powered mobile wallets that need to be waved over strange new terminals. Groupon already has millions of credit cards on file. Now it is going to turn those credit cards into digital versions of the buy-10-get-one-free punch cards from the coffee shop that you stick in your wallet. Source: http://feedproxy.google.com/~r/Techcrunch/~3/5eyOQN6EpqA/
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