Google on Monday announced its plans to launch Google Goggles for iPhone by the end of this year. Talking at the Hot Chips conference at Stanford University, David Petrou, a project lead of Google Goggles, confirmed that an iPhone app is under development and is pending Apple’s approval. Google Goggles is already available as built-in [...]
Google on Monday announced its plans to launch Google Goggles for iPhone by the end of this year. Talking at the Hot Chips conference at Stanford University, David Petrou, a project lead of Google Goggles, confirmed that an iPhone app is under development and is pending Apple’s approval. Google Goggles is already available as built-in app on Android and a large number of iPhone users have requested Google to release an iOS version of the app.
Those of you who’re not familiar with Google Goggles should read this. It’s a cool app that lets you take a picture of something and then submit it to Google as a search query. Google Goggles will return fairly accurate results within a matter of seconds from a database of 1 billion stored images. The app is especially handy for travelers in foreign countries as it provides the ability to translate text on the fly.
The company believes that Google Goggles has the potential to be the next “Universal visual search tool”. Keeping that in mind, Google recently purchased Pink in order to improve the service. The company says it has the technology to recognize faces as well but it has chosen not to do so amidst privacy concerns.
IMO, Google Goggles is amongst the most advanced augmented reality products of recent times and it can be used to promote an altogether new generation of mobile apps. Since a majority of iPhone users are ‘data frenzy’, Google has every reason to believe that the product is bound to be a huge hit on the iOS platform.
The best part about Google Goggles strategy is the evolving open programming interface for third-party apps that could use it as a single-purpose tool. Given the love-hate relationship between Apple and Google, it will be interesting to see if the former allows Google Goggles on the iTunes App Store.
As a Google admirer and a staunch iPhone loyalist, I hope that Google Goggles comes to iOS sooner than later.
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