Saturday, July 28, 2012

Virgin Media's Multimillion-Dollar Usain Bolt Ad Campaign Banned

A British watchdog has banned an advertising campaign by Virgin Media which used Usain Bolt because of claims Bolt makes about super-fast broadband, according to The Guardian. The ad campaign, which cost Virgin millions of dollars, showed Bolt, a gold medal-winning Jamaican sprinter, mimicking Virgin's founder to promote the company's goal of doubling broadband Internet speeds.


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