As we saw from retailer JC Penney's recent downfall in search rankings, using 'black hat' SEO tactics and gaming search is considered deceptive and 'tantamount to cheating' by Google. J.C. Penney said that it had no idea that this was happening and fired its SEM agency right away. But the retailer's search ranking had already been "adjusted" by Google, and the damage was done. These sort of situations are considered deceitful by many in the search industry (including Google) and generally cast a malevolent cloud over a company's search tactics. So, it's surprising to find that a Sequoia Capital -backed Chinese startup, called Milanoo, appears to be gaming Google search results with these same black hat links spam tactics. Milanoo, a China-based online retailer and wholesaler with a ?passion for fashion,? is an ecommerce company serves customers with fashion apparel and related products in over 180 countries around the world, in seven languages (including English, Spanish and French). Launched in 2008, the startup just raised "millions of dollars" from Sequoia. According Digital Due Diligence, a small agency that provides in-depth investment research into online assets of companies; Milanoo has been caught using similar tactics as J.C. Penney.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/GhiQCfH8o4U/
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