Twitter recently upped its rates on Twitter Promoted Trends from $60K-$70K to between $100K-$120K which means the demand for the unique form of advertising is certainly there. But what are brands getting in return? As we've seen before with Skittles, Charlie Sheen, and even the #Dickbar, attempting to float a brand message over user generated Twitter content isn't always a success. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/teeivi4KCWc/
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