Mobile Has The Opportunity To Re-Think The Ad

Kleiner Perkins VC Chi-Hua Chien kicked off the "Money Matters" panel at the TechCrunch Mobile First CrunchUp with a telling understatement, "There seems to be a lot of new business models around mobile." Indeed, what makes mobile unique as a communication platform is that traditional advertising isn't the default. See: Kiip. As Chien pointed out, because of constraints on-screen size, display ads won't cut it when your screen is 3 inches wide. As constraints often necessitate creative solutions, we're seeing a shift on mobile that has resulted in many businesses trying a multitude solutions for monetizing mobile transactions, specifically commerce and deals or offers.

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